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CREATIVE UNVEILS CREATIVE PRODIKEYS A REVOLUTIONARY INTERACTIVE MUSIC & PC KEYBOARD Bringing a New Dimension into Music Entertainment SINGAPORE, April 26 - Creative Technology Ltd. (NASDAQ: CREAF), the leading provider of multimedia innovations for personal entertainment, today unveiled the Creative Prodikeys - the industry's first synergistic music and PC keyboard, targeting a broad base of music lovers from the novice to the professional musicians who wish to interact with music in an exciting new way. This unique and revolutionary interactive keyboard comes with the standard QWERTY keyboard functions and 37 touch sensitive MIDI keys. With its ergonomic and attractive design, it's guaranteed to capture the attention of everyone, whether it be placed on the desk, in front of the PC monitor or simply hung over your shoulders with a guitar strap. Its unique form and design makes it a surefire hit with anyone, anywhere! Together with the Creative Prodikeys application software, users can use the different modes to produce music quickly and easily to impress listeners within minutes. You can also choose to learn to play a song with 5 easy steps - even without having to learn music theory beforehand! With the Intelligent Chord mode, a novice user can play a simple tune with orchestra-like accompaniment on the Creative Prodikeys using just one hand. Connected to Creative's award-winning Sound Blaster Live! or Sound Blaster Audigy range of audio cards, Creative Prodikeys?offers users the benefits of E-mu’s SoundFont technology that produces incredibly clear and realistic instrumental sounds. SoundFont technology allows the user to determine the quality of the instrumental sounds for MIDI playback he wants and to allocate the amount of system memory space needed. The music created can be further enhanced by Sound Blaster’s EAX audio technology (Environmental Audio technology), allowing users to enjoy a truly immersive music interaction experience. "The Creative Prodikeys is a very innovative and revolutionary product that brings a new dimension to interactive music entertainment. Our ultimate goal is to equip every home and school PC with a Creative Prodikeys in the not too distant future. By owning the intellectual property rights of this proprietary technology, we intend to create a new standard for the industry. We will combine our music and audio expertise to provide the PC industry with an affordable, fun and easy interactive music entertainment for the mass consumer market." said Sim Wong Hoo, Chairman and Chief Executive Officer, Creative Technology Ltd. "Almost everyone who saw the product demonstration expects it to cost at least several hundred dollars, but we have decided to push the price point down to the o-brainer' mass market price of US$99." added Sim.
Internet-centric with support for MP3 and downloadable content
Creative Music Courseware makes music theory and keyboard skills learning fun "Creative Prodikeys will come with a series of music courses that will complement, enhance and encourage music learning through computers. Its easy-to-use interactive features appeal to music lovers whether young or old, beginners or professionals, said Lim Kok Liang, Director, Business Development and Operations, Creative Technology Ltd.
Features & Benefits
Pricing & Availability
About Creative This announcement relates to products launched in the Asia Pacific. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. This product is currently available in China. Please check with your local representatives or offices for product availability. NOMAD is a registered trademark of Aonix and is used by Creative Technology Ltd. and/or its affiliates under license. The Creative logo and Sound Blaster are registered trademarks, and Live!, EAX and Audigy are trademarks of Creative Technology Ltd. in the United States and/or other countries. All other brand or product names mentioned herein are trademarks of their respective holders and are hereby recognized as such. |
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